Your ad budget is leaking. Let’s find where.
Most accounts waste money where nobody’s looking. I check yours every working day, plug the leaks, and make sure every lead gets followed up until it books.
Free ad-to-customer audit
You get a short video and a one-page list of where your money leaks and your leads go cold.
30-minute call. No account access needed.What owners tell me. What I do about it.
“I don’t know if my ads are actually working.”
A clear answer on our first call: where the money goes, what works and what doesn’t.
“My cost per lead keeps creeping up.”
I find what’s driving it and bring it back down in stages, without choking your lead flow.
“We spend more every month, but sales stay flat.”
Budget moved to what actually sells, and pulled from what doesn’t.
“I’m paying for clicks that never become customers.”
Wasted spend found and cut, starting in the first 30 days.
“Competitors keep showing up above us on Google.”
Sharper bidding on the searches that bring buyers, not a bidding war on everything.
“We get leads, but most never book.”
I fix the follow-up, not just the ads.
“My account only gets looked at once a month.”
Your account checked every working day.
“I can’t tell which leads or sales are real.”
Tracking checked and fixed before we spend another dollar.
“I never know what’s happening, and the reports make no sense.”
A plain-English update every week, and one page a month: what we spent, what it brought in and what’s next.
“I’m stuck in a long contract.”
Month to month after the first three months.
Beyond the ads: from click to customer
Your ads bring the leads. I make sure they become customers. Once the audit shows where leads are leaking, I set up the system that fixes the biggest gap. Built to fix the biggest gap, and you approve how it runs.
Leads wait hours for a reply
An instant text and email reply, with a booking link.
Booked appointments don't show
Automatic reminders and easy rescheduling.
Customers don't come back
Follow-up and rebooking nudges.
Past customers are forgotten
Reactivation campaigns.
Not enough reviews
Automatic review requests after a good visit.
Ads optimise for form fills, not customers
Real sales fed back into Google and Meta, so bidding chases buyers.
Built on the tools you already use, like your CRM, booking system and email.
What working with me looks like
Small enough to know your account well. Set up so nothing slips.
- Checked every working dayNot once a month. Pacing, spend and problems are looked at daily.
- You deal with meNo handoffs.
- No long lock-inMonth to month after the first three months.
- Tracking firstChecked and fixed before we spend another dollar.
- One-page monthly reportIn plain English: what we spent, what it brought in, what's next.
- Nothing changes without your OK.Every change is explained and approved before it goes live.
From audit to customers
- Week 1
Free ad-to-customer audit
A 30-minute call, no account access needed. You get a short video and a one-page list of where your leads go cold.
- First 30 days
Fix the foundations
Tracking, campaign structure, your offer and the landing page.
- Once ads are working
Fix the leaks
I set up the system for the biggest gap we found.
- Then
Launch and test
New campaigns and ads go live after your review, with clear tests running.
- Every working day
Checked daily, improved weekly
Daily checks, weekly changes and a one-page report each month.
Where I run your ads
Google Ads
Search, Performance Max, Shopping, YouTube and Display.
Meta
Facebook and Instagram, for leads and sales.
B2B lead generation that reaches the right roles.
TikTok and Snapchat
Short-form video that reaches younger audiences.
Reddit, X and Pinterest
Interest-led audiences in the places they already browse.
Microsoft and Apple
Microsoft Ads (Bing) and Apple Search Ads.
GA4, Google Tag Manager and Google Merchant Center set up properly. DV360 and SA360 for larger accounts.
Who this suits
A good fit
- Service businesses that need more enquiries
- E-commerce brands that want profitable sales
- B2B companies that need qualified leads
- Owners who want a senior specialist they can talk to
Probably not a fit
If you want a guaranteed result in writing, or the cheapest option available, I'm not the right choice. I'll tell you that on the call.
Flat fees. Never hourly.
Ads management: one flat monthly fee, set by the size and number of your accounts. Month to month after the first three months. Ad spend is paid by you directly to the platforms.
Systems after the click: a one-off setup fee, plus an optional monthly fee if you'd like me to look after them.
I quote both after the audit.
Common questions
How soon will I see results?
The early gains usually come from fixing tracking and cutting wasted spend. Bigger improvements need testing time. I won't promise numbers I can't control, but you'll see what I'm doing every week.
Is there a minimum ad spend?
There's no fixed minimum, but ads need enough budget to learn. We'll talk on the call about whether yours is enough, and I'll tell you if it isn't.
Do I keep my ad accounts?
Yes. Your ad accounts, data and reports are yours. If you leave, you keep everything.
Who actually does the work?
Me. I use smart tools to watch your accounts so nothing slips, but every decision is mine, and nothing changes without your OK.
Do you work with businesses outside Australia?
Yes. I work with businesses anywhere in the world, from Melbourne.
Do you only do ads?
Ads are where I start. If leads are getting lost after the click, I'll set up the follow-up, reminders and tracking to fix it, with your approval.
What does it cost?
It depends on the account. I quote after the free audit.
Find out where your leads are going.
A free ad-to-customer audit. You get a short video and a one-page list of where your leads go cold.