Your ads bring the leads. I make sure they become customers.

Every lead that goes cold is money you’ve already spent. I sharpen your ads, then make sure every lead gets followed up until it books.

30-minute call. No account access needed.
Same leads. 2.5× the customers.Without follow-up
Clicks0
Leads0
Going cold0
Followed up0
Customers0
ClickLeadGoing coldRound example figures, not a real client.

Two ways to work with me

Ads plus follow-up, done for you

Businesses

Paid ads checked every working day, plus follow-up that turns leads into customers. Start with a free audit.

Get your free audit30-minute call. No account access needed.See how it works for businesses
AI systems for your team

Agencies

More accounts per person, at the same quality. Daily briefings, same-day flags and faster reporting, with a person approving every change.

Book a strategy callFree 30-minute call.See how it works for agencies
GoogleYouTubeMetaInstagramLinkedInRedditMicrosoft AdsGoogleYouTubeMetaInstagramLinkedInRedditMicrosoft Ads

Platforms I advertise on

Results

Nine accounts. What changed, and why.

Real accounts I've managed, across ~$100M in ad spend. Named by industry, never by client.

Services · B2B

−58%cost per lead

  • −69%brand campaign cost per lead
  • 158%→60%of the weekly spend cap

Cost per lead had risen ninefold, and every fix so far had pushed it higher.

What I changed

  • Set bid targets from what the client could pay per lead
  • Cut waste spread thinly across 3,000+ search terms
  • Brought budgets down in stages so leads kept coming
Read the case study
Medical aesthetics devicesDevice maker, North America
Ecommerce

+20%revenue on 7% more spend

  • 14.8×→16.6×return on ad spend
  • 18×all-time high, reached along the way

A catalogue of more than 10,000 products. The job was to grow revenue and keep it profitable.

What I changed

  • Tuned bidding and budgets toward the best-returning products
  • Audited and fixed the product feed across 10,000+ products
  • Expanded into new platforms once the core was efficient
Vitamins and supplementsOnline store, Australia
Services · B2C

−39%cost per lead

  • +73%more leads
  • 4×phone enquiries

Six procedure campaigns were competing with each other and paying for people only researching prices.

What I changed

  • Merged six campaigns into one, with a cost target per procedure
  • Cut price-research searches that almost never booked
  • Weighted the account toward high-intent calls
Cosmetic surgeryClinic, Melbourne
Ecommerce

+15%revenue on 4% more spend

  • +20%orders
  • 12.8×→14.1×return on ad spend

A mature account with about 100 old campaigns, where branded searches carried most of the revenue.

What I changed

  • Rebuilt reporting on one purchase source
  • Cut brand search spend 39% while its return went up
  • Grew a new product range’s revenue 3.9×
Commercial kitchen equipmentNational retailer, Australia
Services · B2C

+22%more referrals

  • −5%cost per referral
  • 4,217referrals generated

About 60 campaigns across six therapy services, where budgets kept changing and reporting counted the wrong things.

What I changed

  • Grew the best early-intervention campaign 2.4×
  • When budgets were cut, removed the worst spend first
  • Fixed tracking so bidding chased real referrals
NDIS allied healthNational provider, Australia
Services · B2C

33,000+online sign-ups

  • +51%social sign-ups vs plan
  • −50%search cost per lead

Insurance usually sells on fear, and few young people buy it. The brief was online sign-ups from people aged 25 to 40.

What I changed

  • Paired a webisode series with lead forms on every channel
  • Ran sign-up campaigns across Facebook, Google and YouTube
  • Kept social cost per sign-up below the agency benchmark
Life insuranceInsurer, Pakistan
Ecommerce

+24%revenue on flat ad spend

  • −12%cost per order
  • +49%peak-season revenue

Return on ad spend had slumped, and the client wanted profitable growth back on the same budget.

What I changed

  • Cut competitor spend 85% (it returned almost nothing)
  • Split shopping ads by category: stools revenue grew 3.4×
  • Grew brand revenue 64%
Commercial furnitureOnline store, New Zealand
Services · B2C

2,565leads from 36 campaigns

  • $51average cost per lead
  • $35per lead, best clinic campaign

Every clinic and service had its own new-client target each quarter, spread across 36 campaigns.

What I changed

  • Rebuilt all 36 budgets around each clinic’s quarterly target
  • Fixed campaigns aimed at the wrong suburbs
  • Moved social spend into retargeting and assessments
Paediatric therapyClinic network, six states
Services · B2B

−47%cost per candidate

  • 2.7×more candidates
  • 3.2×more job applications

The client needed more qualified clinicians applying across six states, without paying more for each one.

What I changed

  • Rebuilt experienced and graduate roles around what converted
  • Stopped ads showing for unrelated childcare searches
  • Gave each channel one job: applications or reach
Healthcare recruitmentNational healthcare group, Australia
1 / 9

From accounts I've managed in agency and freelance roles. Periods are matched like for like. Past results don't guarantee future ones.

In their words

What clients say.

Ecommerce

“Treats your budget like his own.”

Amir transformed our digital growth by getting our spend and structure working together. He drove a 15% increase in revenue and pushed our ROAS from 12.8 up to 14.1, while cutting our cost per order by 14%. What sets Amir apart is his absolute command of the data: he cleaned up our measurement tracking to focus on true purchase revenue, rebalanced our budget away from bloated brand search into high-performing product lines, and built a non-brand search engine from scratch. If you want a media manager who treats your budget like his own, Amir is the person you want running your accounts.

Marketing ManagerCommercial equipment retailer
Telecommunications★★★★★5.0

“Precision and clarity.”

Working with Amir has been an excellent experience. He is a highly knowledgeable paid media specialist who delivered in-depth audits on large, multi-market ad accounts with precision and clarity. His communication skills, both written and verbal, are outstanding, and he consistently sets and manages expectations very well throughout the project.

Client on UpworkMulti-market audit
Healthcare

“Brought our cost per lead down to an average of $51.”

Running lead generation across multiple states, clinics, and complex service lines is no easy task, but Amir handled our multi-channel accounts with incredible precision. He aligned our Google and social ad budgets directly to quarterly clinic targets, fixed our local geo-targeting gaps, and brought our cost per lead down to an average of $51 while scaling volume to over 2,500 leads a quarter.

Growth ManagerAllied health and NDIS provider
Cosmetic surgery

“A game-changer for our clinic’s lead generation.”

Working with Amir has been a game-changer for our clinic's lead generation. By consolidating our fragmented procedure campaigns and cutting out low-intent research traffic, he slashed our cost per lead by 39% while boosting monthly leads by 73%. Phone enquiries from our ads quadrupled under his management.

Media ManagerCosmetic surgery, Melbourne

Shared with permission. Names withheld; some quotes shortened for length.

A note from Amir

Dear business owner,

Running ads isn't the hard part. Knowing they're working is.

Most accounts get a proper look once a month. Budgets drift. Tracking breaks and nobody notices. Leads wait hours for a reply, and the ones who book don't always turn up.

I spent 10 years inside agencies watching this happen. So I built Marketising to work differently: senior eyes on every account, every working day, and every lead followed up until it books.

You get one specialist who cares where your money goes.

Run an agency? Same problem, bigger scale. The fix works for your team too.

Pick your path above, or book a call and we'll look at your accounts together.

Amir SohailFounder, Marketising

Award-winning work in agency roles: Effie Awards Gold and Silver, MAA Worldwide Globes Gold, Digi Awards winner. Across healthcare, ecommerce, financial services, FMCG, automotive and global sport, from single clinics to global consumer brands.

Why switch?

The usual model spreads attention thin. Mine doesn’t.

You deal with me. Only me.

The person on the call is the person running your ads. No handoffs.

Checked daily, not monthly.

Most accounts get a proper look once a month. Yours gets one every working day, so waste is caught in days, not weeks.

From lead to booking.

Getting the lead is only half the job. I make sure every enquiry gets a fast reply and a follow-up, so more of them actually book.

How it works

Three steps. No fluff.

  1. Get your free audit

    30 minutes, no account access needed. I show you where your ad money leaks and where your leads go cold.

  2. Get your fix list

    A short video and a one-page plan, ranked by what makes you money fastest. It’s yours to keep, whether we work together or not.

  3. Watch it compound

    I fix the ads and the follow-up, check your accounts every working day, and report in plain English. You approve every change.

Run an agency? Your process is different. See how it works for agencies

Straight answers. No sales talk.

What do I actually get from the free audit?

A 30-minute call, then a short video and a one-page list of where you're wasting spend and where leads go cold, ranked by impact. No obligation.

Why is it free? What's the catch?

No catch. It's the fastest way for you to see how I think. If I can't find anything worth fixing, I'll tell you.

How fast will I see results?

The first wins usually come in the first few weeks, from fixing tracking and cutting waste. Bigger gains take testing. I won't promise numbers I can't control.

Do I need to give you access to my ad accounts?

Not for the audit. If we work together, access helps, but there are ways around it if you'd rather not.

Am I locked into a long contract?

No. It's month to month after the first three months, and your ad accounts, data and reports always stay yours.

How much does it cost?

A flat monthly fee, never hourly, based on the size of your accounts. I quote after the audit, once I know what we're dealing with.

Who actually does the work?

Me. I use smart tools to watch your accounts so nothing slips, but every decision is mine, and nothing changes without your OK.

Can you guarantee results?

No one honest can. What I will promise: daily attention, straight reporting and a senior specialist on your account.

Stop paying for leads that go nowhere.

Get a free 30-minute audit. You’ll walk away with a short video and a one-page fix list, whether we work together or not.

Get your free audit30-minute call. No account access needed.

Run an agency? Book a strategy call